ICO Marketing Untangled

ICO Marketing

ICO, or Initial Coin Offering is the technology utilized to obtain funds through crowdfunding by issuing crypto tokens/coins. ICO marketing is a critical aspect of your ICO’s launch to ensure visibility for your project, so it can attract, convert, and retain the investors it requires.

As the technology is relatively nascent, not a lot of firms offer ICO marketing services. Experience is a very important factor when choosing among ICO marketing companies. ICO marketing is therefore, a niche service that is very business specific. Blockchain App Factory is an industry-leading company with extensive experience within the cryptosphere and in blockchain development.

BAF broadens your firm’s prospects and credibility within the market by providing best-in-industry ICO marketing with its targeted, customized, and tailor-made ICO marketing campaigns. Through the incorporation and customization of strategies which include SEO, PPC, email advertising, social media, and more. ICO marketing not only handles generating of leads, but also concentrates on the attraction, retention, and conversion of prospective investors.

Blockchain App Factory’s ICO marketing services include, and are not limited to the following:

• Website development
• Market research
• Pay-per-click
• ICO press release
• Content marketing
• Social media management
• Influencer marketing
• Email marketing
• Community engagement

BAF provides several post-ICO marketing services. These consist of:

• Ongoing communication with investors
• Informing users with regards to the platform
• Promote innovation on your platform
• Improve stakeholder and community participation
• Concentrate on organic acquisition of token holders
• Demonstrate subject matter expertise and thought leadership
• Develop a local brand ambassador and influencer network
• Utilize bug bounty and airdrop to drive adoption

Going about marketing an ICO

ICOs have quickly evolved into a multimillion dollar industry. A majority of the analysts are optimistic with regards to future prospects.

The fact remains that ICOs are a dime a dozen these days. As a result of their increasing prevalence, marketers have started to use specialized marketing strategies to ensure that their ICO touches not only their soft caps, but also their hard caps. Application of the appropriate strategies at the right time, is crucial for this.

• Influencer marketers utilize video platforms such as Youtube to market ICOs

ICO scams have put the onus on the developers and marketers to assure audiences of their ICO’s integrity. Influencers are SMEs and thought leaders who are known and valued for delivering their expert opinions. Influencers are widely being deployed to improve an ICO project’s reach and credibility.

By leveraging the power of influencers, ICOs can achieve a large degree of success.

• Well thought out PR campaigns expand an ICO’s reach

PR strategy is another technique through which ICOs can generate awareness with regards to its product; there have been several memorable PR campaigns with regards to ICOs. Marketers are required to get the word out with regards to their ICOs.

• Airdropping is making shockwaves in ICO marketing

Effective ICO marketing campaigns typically deliver freebies to potential clients/investors. Crypto airdrops are founded on a similar concept. An airdrop occurs when a blockchain-based startup provides free tokens to potential clients.

• Affiliate marketing is having a great influence on ICO marketing

Affiliate marketing usually consists of performance-based programs where external partners will be provided commission if it provides a particular result to a trader, advertiser, or merchant.

Blockchain App Factory’s extensive experience within the cryptosphere and in blockchain development make it your go-to solutions provider for ICO marketing. BAF is an industry-leading presence among ICO marketing companies.